Free UTM link builder.
Add tracking labels to any link, so you can see which post, email or message actually brings visitors.
Fill in the address, source, medium and campaign.
Why tracked links matter
If you post on Instagram, send a newsletter and share a WhatsApp offer, your analytics normally lumps the visits together. Tracked links tell you which one worked, so you can spend your time on what brings customers.
Simple naming that works
- Source: instagram, whatsapp, newsletter, google
- Medium: social, email, cpc, qr-code
- Campaign: a short name for the promotion, in lowercase with hyphens
Want help setting up analytics and turning the results into more enquiries? See our digital marketing service.
Questions we hear a lot.
What is a UTM link?
A normal web address with a few extra labels added at the end (utm_source, utm_medium, utm_campaign). When someone clicks it, your analytics can tell exactly which post, email or advert sent them.
Which fields are required?
Source (where the click comes from, for example instagram or newsletter), medium (the kind of channel, for example social, email or cpc) and campaign (the name of your promotion). Term and content are optional extras.
Does this tool store my links?
No. The link is built in your browser and nothing is sent to us.
Should I use capital letters?
Use lowercase and hyphens instead of spaces. Analytics treats Facebook and facebook as two different sources, which splits your reports.
Can I use UTM links for WhatsApp and QR codes?
Yes. Use whatsapp as the source, or qr-code as the medium, so you can see how many visitors each one brings.